OFFICIAL AUTHORITY44™ Implementation Partner
Fixed Authority Scores across 12 beta clients
Powered by AUTHORITY44's 63-signal framework
From Tier W to Tier E in 6 weeks — Beauticate
NEW OG01 retainers from $1,495/mo
Ruby AI interprets your Smart Cards — we implement
OFFICIAL AUTHORITY44™ Implementation Partner
Fixed Authority Scores across 12 beta clients
Powered by AUTHORITY44's 63-signal framework
From Tier W to Tier E in 6 weeks — Beauticate
NEW OG01 retainers from $1,495/mo
Ruby AI interprets your Smart Cards — we implement
How we help How it works Pricing Insights Framework Results FAQ Login See implementation packages →
Official AUTHORITY44™ Implementation Partner  ·  Scored. Now fix it.

AUTHORITY44 scored
your business.
We fix what it found.

AUTHORITY44™ diagnoses your digital authority across 63 signals and four Smart Cards. OG01 is the official implementation partner that turns that diagnosis into schema, citations, H1s, FAQs, content, and fixed signals — the work that actually moves your Authority Score.

63
AUTHORITY44 signals we fix
4
Smart Cards addressed
12
Beta implementation clients
● Live
58
Score
Scored by AUTHORITY44™ · Tier D
barrebody.com.au
4 Smart Cards flagged 7 priorities. OG01 implements them.
Search Intelligence
78
Brand Intelligence
71
AI Readiness
68
AI Risk
82
Search Intelligence
Brand Intelligence
AI Readiness Score
AI Risk Analysis
Authority Ladder
Ruby AI Co-pilot
Monthly Drift Reports
Competitor Benchmarking
Entity Signal Analysis
Search Intelligence
Brand Intelligence
AI Readiness Score
AI Risk Analysis
Authority Ladder
Ruby AI Co-pilot
Monthly Drift Reports
Competitor Benchmarking
Entity Signal Analysis
What AUTHORITY44 usually finds

AI systems are
making decisions
about your business.

Your AUTHORITY44 Score surfaces the exact gaps. These are the four most common patterns across beta clients — and the categories OG01 implements fixes for.

No structured dataAI systems can't interpret what your business does, where it operates, or what it specialises in. OG01 implements schema across your site.
🔀
Inconsistent brand signalsYour business name, address, and category are different across 12 platforms. The AI sees 12 entities. OG01 cleans up entity signals across every platform.
📉
Unknown risk signalsNegative patterns — toxic backlinks, duplicate content, brand conflicts — quietly suppressing your score. OG01 resolves the risk signals AUTHORITY44 flags.
🕳
No roadmap to close the gapKnowing the score is one thing. Knowing which fixes move it fastest — and actually shipping them — is the work. That's OG01.
Authority Distribution
Where businesses currently sit
W
1%
D
7%
E
20%
S
34%
M
38%
Where most businesses start
→ Tier W or D
Scored by AUTHORITY44™ · Fixed by OG01

Four Smart Cards.
One Authority Score.

AUTHORITY44's four Smart Cards are the diagnostic layer — Brand, Search, AI Readiness, and AI Risk. Each card surfaces the signals holding your Authority Score back. OG01 is the implementation layer: we ship the fixes.

🏷
71
Brand Intelligence
AUTHORITY44 measures entity consistency, brand citation frequency, cross-platform signal alignment, and AI mention tracking. OG01 cleans up entity conflicts and builds brand citation velocity.
Entity consistency
3 conflicts
AI citations
Low
Brand authority
Moderate
🤖
68
AI Readiness
AUTHORITY44 measures structured data coverage, content interpretability, topical authority depth, and entity relationship clarity. OG01 builds the FAQ schema, topical clusters, and entity markup AI systems need to cite you.
FAQ schema
Missing
Topical clusters
2 of 8
Entity markup
Incomplete
82
AI Risk & Exposure
AUTHORITY44 flags toxic link profiles, duplicate content, brand conflicts, and negative sentiment patterns. OG01 resolves the risk signals — disavow campaigns, content deduplication, entity conflict clean-up.
Toxic links
14 found
Duplicate content
3 pages
Sentiment risk
Low
How it works

Score. Prioritise.
Implement. Re-score.

1
Get scored by AUTHORITY44™
Enter your URL at authority44.ai. Free scan returns your Authority Score, 4 Smart Cards, and priority narrative in about 30 seconds.
2
Ruby AI interprets the results
OG01's Ruby AI reads your AUTHORITY44 Smart Cards and activates the right specialist — starting with SEO & Keyword Strategy, expanding across the Marketing Suite as you grow with us.
3
Choose your implementation path
Pick a Starter Project (one-off, 4–6 weeks) or a monthly retainer (ongoing authority-building). Both start from the same AUTHORITY44 diagnosis.
4
OG01 ships the fixes
Schema markup, FAQ content, H1 updates, citation building, entity clean-up, blog content, disavow campaigns. The work that actually moves your Authority Score.
5
Re-score and track with AUTHORITY44
Retainer clients get monthly re-scores from AUTHORITY44. You see exactly which signals moved, which cards improved, and what's next.
Ruby AI
Interpreting your Smart Cards
Your AUTHORITY44 AI Readiness score is 8 points below Tier D. The single highest-impact fix is adding FAQ schema markup to your homepage and service pages — and OG01 can ship it this sprint.
Priority fix: Add FAQ schema to /homepage, /services, and /about — estimated +9 AI Readiness points on re-score.
Fix entity conflicts (3)
Ship FAQ schema
Disavow 14 links
Build topical clusters
Complete Google Profile
Add LocalBusiness schema
The AUTHORITY44™ Ladder

Which tier is your
business in?

AUTHORITY44 places every scored business on a five-tier ladder from Weak to Market Authority. Most businesses start at Tier W or D. OG01 is how you move up — one implementation sprint at a time.

M
Market Authority
AI consistently recommends you. The definitive answer in your category.
90–100
S
Strong Authority
Consistently recommended. Competitive across most searches.
80–89
E
Emerging Authority
Visible and competitive in your niche. Clear progress.
60–79
D
Developing Presence
Visible but not authoritative. Often skipped in AI answers.
40–59
W
Weak Authority
Significant structural gaps. High risk signals present.
0–39
Beta testers already in the platform
Beauticate
Barre Body
Karryon
Honeybee Toys
Avantix
Northern Light Candle Co.
Always Check Your Builder
Beauticate
Barre Body
Karryon
Honeybee Toys
Avantix
Northern Light Candle Co.
Always Check Your Builder
Bean Ninjas
Kirra Services
Worklaw
Pimp My Salad
Son of Drum
B
Barre Body
"We finally understand how AI systems score us - the entity fix alone was worth it."
K
Karryon
"Doug showed us exactly which signals were holding our authority back."
H
Honeybee Toys
"The action plan was clearer than any SEO audit we've ever received."
A
Avantix
"Our AI Readiness score was 48. After implementation it's at 71."
N
Northern Light Candle Co.
"I had no idea our brand appeared three different ways online. Now it doesn't."
C
Always Check Your Builder
"The methodology told us more in 48 hours than a year of analytics reports."
B
Beauticate
"Went from Tier W to Tier E in six weeks. Working on Tier D now."
B
Barre Body
"We finally understand how AI systems score us - the entity fix alone was worth it."
K
Karryon
"Doug showed us exactly which signals were holding our authority back."
H
Honeybee Toys
"The action plan was clearer than any SEO audit we've ever received."
A
Avantix
"Our AI Readiness score was 48. After implementation it's at 71."
N
Northern Light Candle Co.
"I had no idea our brand appeared three different ways online. Now it doesn't."
C
Always Check Your Builder
"The methodology told us more in 48 hours than a year of analytics reports."
B
Beauticate
"Went from Tier W to Tier E in six weeks. Working on Tier D now."
Implementation packages

Two ways to ship the fixes.

Get scored by AUTHORITY44™ first — free, 30 seconds. Then choose how OG01 helps: a one-off Starter Project to move your score fast, or an ongoing retainer to build authority month after month.

Option 1 · One-off Starter Project
For businesses new to OG01 — 4 to 6 week engagement
Starter Project
Authority Lift · Starter
Implement the top 3 priorities from your AUTHORITY44 Smart Cards
$
2,995
USD · one-off
4–6 week delivery · Includes re-score
Your AUTHORITY44™ score + 4 Smart Cards
Ruby AI interpretation & priority plan
Top 3 priorities implemented
Schema markup · FAQ build · H1 updates
AUTHORITY44 re-score on delivery
Implementation report
Start a Starter Project →
Option 2 · Monthly Retainer
For ongoing authority building — 3 month minimum
Retainer
Growth
Steady authority building — 2 to 3 priorities per month
$
1,495
USD / mo
3 month minimum · Cancel after with 30 days notice
Monthly AUTHORITY44™ re-score
Ruby AI priority plan each month
2–3 priorities implemented monthly
Single domain
Monthly implementation report
Start Growth →
Retainer
Enterprise
Multi-domain strategic ownership with quarterly business reviews
$
9,995
USD / mo
6 month minimum · Dedicated pod
Everything in Scale
Up to 10 domains
Dedicated OG01 implementation pod
Quarterly business review
Priority Ruby AI access
Roadmap input · Priority support
Contact sales →
Scoring is delivered by AUTHORITY44™ (authority44.ai) — the IP-protected framework OG01 is licensed to implement against. Prices in USD. Australian clients invoiced in AUD at current rate plus GST where applicable.
OG01 Insights

AI visibility
intelligence. Monthly.

What search engines and AI systems see when they look at your business - and what to do about it.

Foundation · March 2026 · 8 min read

What is Digital Authority and Why Does It Matter in 2026?

Most businesses focus on traffic. The ones getting recommended by AI systems focus on authority - the underlying signals that determine whether AI systems recommend you to strangers who have never heard of you.

Think of it like a credit score. Google, ChatGPT, and every AI system constantly scans signals about your business and forms a quiet judgement about whether you are worth recommending. That judgement is your digital authority.

Read full article →

"Digital authority is the composite signal that AI systems use to decide whether your business is worth recommending to strangers who have never heard of you."

There are two kinds of businesses. Businesses that are visible - they have a website, they show up sometimes. And businesses that are authoritative - AI systems recommend them unprompted, to strangers, for free.

Traffic is linear - you pay for a campaign, traffic goes up, you stop paying, it drops back down. Authority compounds. Every piece of content you publish performs better. Every search you're relevant for, you rank higher, automatically.

AI Search · March 2026 · 6 min

How ChatGPT and Google AI Decide Which Brands to Recommend

When someone asks an AI assistant which brand to trust, the answer isn't random. It follows authority signals - a set of digital footprints that most businesses don't know exist. Here's what they are.

Signal 1
Structured Data
Schema markup that tells AI exactly what your business does and where
Signal 2
Entity Consistency
Your name, address and category matching across every platform
Signal 3
Third-Party Trust
Credible external sources linking to and mentioning your business
Signal 4
Competitive Position
Your authority score vs competitors in your exact category

Entity confusion is the single most common reason businesses get skipped. If your name appears differently across platforms, the AI sees three different entities. None as authoritative as one consistent, well-defined entity would be.

Read full article →
Authority Score · Feb 2026 · 5 min

The OG01 Authority Ladder: Which Tier Is Your Business In?

OG01 scores authority from 0–100 and places every business on a five-tier ladder. Most businesses don't know which tier they're in, or that the ladder even exists.

M Market Authority 90–100
S Strong Authority 80–89
E Emerging Authority 60–79
D Developing Presence 40–59
W Weak Authority 0–39
72% of businesses land at Tier W or D. Not because they're doing anything wrong - because nobody has shown them what authority signals look like.
Read full article →
More coming monthly:
Entity signals explained Schema for AI visibility Brand Intelligence deep dive AI Risk signals OG01 AI Visibility Index
View all on og01.ai →
FAQ

Questions
answered.

Still curious? Email hello@og01.ai

See implementation packages →
What's the relationship between OG01 and AUTHORITY44?+
AUTHORITY44™ is the IP-protected scoring framework — 63 signals, 4 Smart Cards, one Authority Score. Owned by Digital Dominator Pty Ltd. OG01 is the Official AUTHORITY44™ Implementation Partner: we licence the framework and focus on doing the actual work that moves your score. AUTHORITY44 diagnoses. OG01 fixes.
Do I have to get scored by AUTHORITY44 first?+
Yes — scoring is free and takes about 30 seconds at authority44.ai. The AUTHORITY44 Score is the diagnostic we implement against. Without it, OG01 would just be guessing at what to fix.
How is this different from an SEO agency?+
Most SEO agencies chase rankings and traffic. OG01 chases your AUTHORITY44 Score — the composite signal AI systems actually use to decide who gets recommended. Every fix we ship is tied to a specific signal on a specific Smart Card, with a re-score to prove movement. It's work you can verify, not work you hope paid off.
Should I start with a Starter Project or a retainer?+
If you've never worked with OG01 before, a Starter Project ($2,995 or $7,495) is the cleanest on-ramp — fixed scope, fixed price, 4–6 weeks, with a proper AUTHORITY44 re-score at delivery so you can see exactly what moved. Many clients then graduate to a Growth or Scale retainer to keep building. If you already know you want ongoing work, you can start directly on a retainer.
How long does it take to see score movement?+
Technical fixes (schema, Web Vitals, entity markup) can show in a re-score in 2–4 weeks. Content and citation work takes 60–90 days to compound. Beauticate went from Tier W to Tier E in six weeks on a retainer. Avantix achieved 126 position-1 rankings and 123 Google AI Overview citations after full implementation. Bean Ninjas saw 400% organic traffic growth in 6 months.
Do I need technical knowledge to work with OG01?+
No. OG01 is built for founders, marketing leads, and ops teams. Where technical changes are needed, we either ship them directly to your site (WordPress, Shopify) or hand your developer a clear spec. Ruby AI translates every AUTHORITY44 signal into plain language and concrete actions.
What if I just want the score — not the implementation?+
Then AUTHORITY44 direct is the right path. Visit authority44.ai for free scoring, paid reports, and Agency Starter Packs. OG01 is only for people who want the fixes done, not just diagnosed.
What else does OG01 do beyond AUTHORITY44 implementation?+
Today, AUTHORITY44 implementation is the core — that's where OG01 starts and it's what every client gets from day one. Ruby AI is progressively expanding into a suite of specialist agents across marketing and business domains (SEO, Brand, Competitor Intelligence, Content, AEO, Conversion Rate Optimization, Paid Advertising, and more). Each new agent rolls out first to Scale and Enterprise retainer clients as it reaches general availability, then to Growth. We don't take on more than we can ship well — new modules earn their place by working in production before they land on the pricing page.
What is the Founding 200 program?+
The Founding 200 is reserved for AUTHORITY44 Pro subscribers who graduate into OG01 retainers. It's earned access — the path is: get scored at AUTHORITY44, work through a Fix Pack, subscribe to AUTHORITY44 Pro, and after 6 months of active engagement you're invited to join OG01 at locked Founding 200 retainer pricing. Members also get priority onboarding, Ruby AI first access, and direct roadmap input.
✦   Ready to ship the fixes

Know the score.
Now do something about it.

Get scored by AUTHORITY44™ in 30 seconds. Come back with your Authority Score and Smart Cards — and we'll show you exactly which OG01 package turns the numbers into movement.

Scoring is free at authority44.ai · 3-month minimum on retainers · Terms · Privacy
Founding 200 · Earned Access Only

Earned by Pro subscribers.
Locked for life.

The Founding 200 is reserved for AUTHORITY44™ Pro subscribers who graduate into OG01 retainers. Reach Pro status, prove your engagement, and lock lifetime OG01 retainer pricing forever.

200
Founding seatsreserved for AUTHORITY44 Pro graduates only
Lifetime OG01 retainer pricing — locked at sign-up, never increases
Priority onboarding from Doug Lord & Matt Kane
First access to Ruby AI advanced features
Direct line to OG01 roadmap input
Recognition as a founding OG01 implementation partner
⚡ The path to Founding 200
Step 1. Get scored at AUTHORITY44™ (free)
Step 2. Fix Pack via AUTHORITY44 ($79 – $399)
Step 3. Subscribe to AUTHORITY44 Pro ($99/mo or $999/yr)
Step 4. 6 months active = OG01 Founding 200 retainer invitation
Start at AUTHORITY44 →

No spam. No fake urgency. Earn your seat through real engagement.

You're on the list.

We'll be in touch before launch. Check your inbox for updates from the OG01 team.

Track record

The AUTHORITY44™ methodology,
refined over years of consulting.

Before AUTHORITY44 was a framework and OG01 was a product, it was Doug Lord doing this work manually for Digital Dominator consulting clients across Australia. These are real results from that practice — and the exact methodology OG01 now packages and delivers at scale.

Avantix Document Scanning · Australia-wide

126 position 1 rankings.
123 via Google AI Overview.

Avantix is Australia's leading document scanning and digitisation company, and a Digital Dominator consulting client. Doug applied what is now the AUTHORITY44™ methodology — schema markup, FAQ content clusters, city landing pages, and topical authority clustering — and Avantix now holds 126 position 1 rankings across 145 tracked keywords. 123 of those are cited directly inside Google AI Overview. This is the same methodology OG01 now packages and delivers at scale.

Schema Markup FAQ Clusters City Landing Pages Topical Authority Technical SEO
123
AI Overview
Citations
126
Position 1
Rankings
145
Top 3
Keywords
Bean Ninjas · Bookkeeping Services · Digital Dominator client
400%
Organic traffic increase in 6 months

648 keyword position gains. 62% new users. 67% goal completions. Technical SEO and content structure across AU, US, and UK markets — delivered by Digital Dominator consulting using the methodology now codified in AUTHORITY44™.

Both results were delivered by Digital Dominator consulting — the original services practice — using the exact methodology now codified in the AUTHORITY44™ framework. OG01 packages and ships this work, so you don't have to hire Doug personally.
Data verified via SEMrush · March 2026
Three companies, one family

Where OG01 fits — and why it matters.

OG01 isn't a startup pretending to have a track record. It's the productised delivery of a methodology refined over years — and the relationship between three companies is worth understanding.

Parent · Original
Digital Dominator

Doug Lord's consulting practice. Where the methodology was built and battle-tested one client at a time. Now the IP holder.

Role now: Holds AUTHORITY44™ and Periodic Table of Digital Authority™ trade marks. Licenses them.
Framework · Diagnostic
AUTHORITY44™

The codified framework. 63 signals, 4 Smart Cards, one Authority Score. Trade-mark registered. The diagnostic layer that tells you where you stand.

Role now: Scores any business in 30 seconds at authority44.ai.
Product · Delivery
OG01

The productised delivery layer. Licensed to implement AUTHORITY44's framework at scale — so you don't have to hire Doug personally to get the same work done.

Role now: Ships the fixes that move your score — Starter Projects and monthly retainers.

Brothers and sisters, really. The Digital Dominator consulting work taught us what actually moves AI authority. AUTHORITY44 codified it. OG01 packages it. The case studies on this page are all from the consulting work — proof the methodology is real. Everything from here on is OG01 shipping it for you.

12 Australian businesses where the AUTHORITY44™ methodology was refined — now productised by OG01

Beauticate
Barre Body
Karryon
Honeybee Toys
Avantix
Northern Light Candle Co.
Always Check Your Builder
Bean Ninjas
Kirra Services
Worklaw
Pimp My Salad
Son of Drum
Beauticate
Barre Body
Karryon
Honeybee Toys
Avantix
Northern Light Candle Co.
Always Check Your Builder
Bean Ninjas
Kirra Services
Worklaw
Pimp My Salad
Son of Drum
Beauticate
Barre Body
Karryon
Honeybee Toys
Avantix
Northern Light Candle Co.
Always Check Your Builder
Bean Ninjas
Kirra Services
Worklaw
Pimp My Salad
Son of Drum
Beauticate
Barre Body
Karryon
Honeybee Toys
Avantix
Northern Light Candle Co.
Always Check Your Builder
Bean Ninjas
Kirra Services
Worklaw
Pimp My Salad
Son of Drum
Digital Dominator client
Barre Body
"We finally understand how AI systems score us - the entity fix alone was worth it."
Digital Dominator client
Karryon
"Doug showed us exactly which signals were holding our authority back."
Digital Dominator client
Honeybee Toys
"The action plan was clearer than any SEO audit we've ever received."
Digital Dominator client
Avantix
"The competitive benchmarking changed how we think about our digital strategy entirely."
Digital Dominator client
Northern Light Candle Co.
"I had no idea our brand appeared three different ways online. Now it doesn't."
Digital Dominator client
Always Check Your Builder
"The methodology told us more in 48 hours than a year of analytics reports."
Digital Dominator client
Beauticate
"Went from Tier W to Tier E in six weeks. Working on Tier D now."
Digital Dominator client
Bean Ninjas
"Game-changing visibility into how AI search sees our brand internationally."
Digital Dominator client
Kirra Services
"We didn't realise how invisible we were to AI until OG01 showed us the gaps."
Digital Dominator client
Worklaw
"Finally a platform that translates complex AI signals into clear, actionable steps."
Digital Dominator client
Pimp My Salad
"Our authority score improved after following the AI co-pilot recommendations."
Digital Dominator client
Son of Drum
"As a creative business, understanding AI authority was new to us - OG01 made it simple."
Digital Dominator client
Barre Body
"We finally understand how AI systems score us - the entity fix alone was worth it."
Digital Dominator client
Karryon
"Doug showed us exactly which signals were holding our authority back."
Digital Dominator client
Honeybee Toys
"The action plan was clearer than any SEO audit we've ever received."
Digital Dominator client
Avantix
"The competitive benchmarking changed how we think about our digital strategy entirely."
Digital Dominator client
Northern Light Candle Co.
"I had no idea our brand appeared three different ways online. Now it doesn't."
Digital Dominator client
Always Check Your Builder
"The methodology told us more in 48 hours than a year of analytics reports."
Digital Dominator client
Beauticate
"Went from Tier W to Tier E in six weeks. Working on Tier D now."
Digital Dominator client
Bean Ninjas
"Game-changing visibility into how AI search sees our brand internationally."
Digital Dominator client
Kirra Services
"We didn't realise how invisible we were to AI until OG01 showed us the gaps."
Digital Dominator client
Worklaw
"Finally a platform that translates complex AI signals into clear, actionable steps."
Digital Dominator client
Pimp My Salad
"Our authority score improved after following the AI co-pilot recommendations."
Digital Dominator client
Son of Drum
"As a creative business, understanding AI authority was new to us - OG01 made it simple."