AUTHORITY44™ diagnoses your digital authority across 63 signals and four Smart Cards. OG01 is the official implementation partner that turns that diagnosis into schema, citations, H1s, FAQs, content, and fixed signals — the work that actually moves your Authority Score.
Your AUTHORITY44 Score surfaces the exact gaps. These are the four most common patterns across beta clients — and the categories OG01 implements fixes for.
AUTHORITY44's four Smart Cards are the diagnostic layer — Brand, Search, AI Readiness, and AI Risk. Each card surfaces the signals holding your Authority Score back. OG01 is the implementation layer: we ship the fixes.
AUTHORITY44 places every scored business on a five-tier ladder from Weak to Market Authority. Most businesses start at Tier W or D. OG01 is how you move up — one implementation sprint at a time.
Get scored by AUTHORITY44™ first — free, 30 seconds. Then choose how OG01 helps: a one-off Starter Project to move your score fast, or an ongoing retainer to build authority month after month.
Get scored by AUTHORITY44™ in 30 seconds. Come back with your Authority Score and Smart Cards — and we'll show you exactly which OG01 package turns the numbers into movement.
Before AUTHORITY44 was a framework and OG01 was a product, it was Doug Lord doing this work manually for Digital Dominator consulting clients across Australia. These are real results from that practice — and the exact methodology OG01 now packages and delivers at scale.
648 keyword position gains. 62% new users. 67% goal completions. Technical SEO and content structure across AU, US, and UK markets — delivered by Digital Dominator consulting using the methodology now codified in AUTHORITY44™.
OG01 isn't a startup pretending to have a track record. It's the productised delivery of a methodology refined over years — and the relationship between three companies is worth understanding.
Doug Lord's consulting practice. Where the methodology was built and battle-tested one client at a time. Now the IP holder.
The codified framework. 63 signals, 4 Smart Cards, one Authority Score. Trade-mark registered. The diagnostic layer that tells you where you stand.
The productised delivery layer. Licensed to implement AUTHORITY44's framework at scale — so you don't have to hire Doug personally to get the same work done.
Brothers and sisters, really. The Digital Dominator consulting work taught us what actually moves AI authority. AUTHORITY44 codified it. OG01 packages it. The case studies on this page are all from the consulting work — proof the methodology is real. Everything from here on is OG01 shipping it for you.
12 Australian businesses where the AUTHORITY44™ methodology was refined — now productised by OG01